Among people who are professionals (CPA, CFP, JD, etc.) and others who are in the business of providing a valuable, problem-solving expertise or service you’ll find that most don’t know how to effectively make the most of their first meeting with a prospective client. In fact, while doing the work for a client may be […]
I use the term ‘by design, not accident’ when I discuss marketing your services for a reason. Doing it by design usually produces a lot more and better results than if you do it by accident. In this Special Report, I examine why marketing is such a mystery for so many people who are otherwise […]
The direct mail piece you designed generated a 9% response… in the first 12 hours. Thanks!
The marketing campaign you designed generated one of our highest attendances ever recorded at one of our public workshops.
Act today and get 25% off the Marketing Intensive Seminar John Jantsch, founder of Duct Tape Marketing wants to help you create your marketing plan in person, in the beautiful Sonoma County region of California. Spend two transformative days with him and the folks at E-Myth Worldwide Thursday, November 13 and Friday, November 14 to […]
I just returned from a conference in Kansas City, MO for Duct Tape Marketing Coaches. As a DTM Coach since 2005, I found this year’s conference or ‘gathering’ to be the best yet. We spent three great days together with John Jantsch, founder of Duct Tape Marketing and one of the most prolific people I’ve […]
My wife and I just returned from a nice day on the CT shoreline. We have a casino nearby… Mohegan Sun. Joyce, normally one of the most practical and frugal people going, always indulges herself by going into the Coach™ store at Mohegan Sun. Why she finds a Coach™ bag so attractive and desirable is […]
I just read about a new trend in legal billings. Some attorneys are moving away from their traditional model of charging for their time and moving toward a negotiated fee that reflects what the attorney will accept and the client will pay. In legal circles, this is radical. In business, this is normal. Years ago, […]
In an article in RainToday, author Michael McLaughlin discusses the value of offering an assessment service as a means to differentiating you in the marketplace of ‘Me-too’ consultants. I couldn’t agree more! In fact, I love this guy! McLaughlin is ‘real’… at least, he’s living in the real world based on his article. Here are […]
This is a cute one. I just got an email from a salesperson for an extremely large, renowned international company asking (very nicely!) what my current level of interest in using their service is, if any. She goes on to challenge me by asking if she should just “remove me from her database”. OK, here’s […]
BILL DOERR, CCO860-798-6964