I was on a telecall last week sponsored by my good friend, Carl Utter, President of The Training Group in the Philadelphia, PA area. During the introductions of who was joining us on the telecall, a client of Carl’s mentioned that he worked with “NFL players” and that he was a financial advisor. My ears […]
I am sharing this to help you deal with the growing mentality that is permeating the mindset of entrepreneurial souls in this challenging economy.
If you’ve been in business any amount of time you’ve undoubtedly been exposed to what is euphemistically known as . . . the ‘Elevator Pitch’. That’s your brief response to a stranger who asks, “What do you do?” Ideally, your pitch or ‘Talking Logo’ is short, sweet and likely to cause a qualified person to […]
If you’re wondering why there is an ‘old’ school that’s been around long enough to be ‘old’ in the first place . . . check this out. It’s a short video on the fundamentals of good marketing for anyone in the B2B marketplace. After you hear the message, based on an ‘ancient’ advertisement that’s still […]
Alas, it’s time to say good-bye to an old friend . . . “Forward To A Friend” to be exact. Sending outbound email you hope will go far depends on your first-level recipients having easy ways to ‘share’ your message. Until recently, the favorite method to do this involved offering a ‘Forward To A Friend’ […]
I write a monthly column for The National Networker.com. This is an online weekly publication with all kinds of great information and great contributing writers and tons of really excellent resources for business people. But . . . as a writer, I still have to help myself get the word out. Enter a little bit […]
Years ago, as a financial advisor (CLU, ChFC) I learned firsthand that most people spend more time planning how they’ll spend a one week vacation than how they’ll spend their retirement years. I don’t think that’s changed all that much despite the recent market fluctuations. In marketing a small business or professional practice, it’s not […]
When it comes to MEDIA . . . that carries a MESSAGE . . . to a target MARKET . . . this is an excellent example of what it’s all about: This is a company that makes hair waxing products for the uh, ‘hairy’ body parts that their customers would like to make less […]
Q: “What does a good advisor do?” A: “Ask better questions . . . than the client knows to ask” It’s become painfully obvious to me that I, myself, need a good advisor to help me with a challenge I’m having with something. Why so ‘obvious’? Simple. I’m running out of time to live with […]
I was talking with someone about creating a tagline for her business. I asked her to show me what she’d come up with as possibilities. She did. Then I did the ‘Logo Test’ on her possible taglines. John Jantsch, Founder of Duct Tape Marketing long ago came up with a great way to ‘test’ a […]
BILL DOERR, CCO860-798-6964